Simplicity, lightness, low cost and novelty. These are the principles that move the brazilian designer Eduardo Baroni to develop all of his products. Using all of the formal potential of simple raw materials he achieves new and exciting designs that surprise by its freshness.

The designer attributes his success to his concern in making products worried with the emotion it will transmit to the person who sees it. "We buy the product we fall in love with. It will make part of our everyday so when I do a chair it must be something more than a simple chair." say Eduardo Baroni.